Local consumer product finds a national audience

Born in the garage of a local glass company, ClearVue is now challenging “the blue stuff” all across the country. A file drawer full of love letters from relocated customers motivated the glass companies’ head of marketing to act. There was a great American business story to write. We broke out our paper and pens.

We created upscale, fresh packaging, point-of-purchase displays, sell sheets and other promotional materials. Our folksy tone struck the right chord and ClearVue became a local legend.

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Strategic thinking, fresh packaging designs and promotional materials helped:

  • A product with almost no budget became a national brand
  • Create successful launches of an extended product line
  • The ClearVue brand become visible and successful enough to be sold to Turtle Wax, Inc.

 

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